Whether they live in tony Toronto townhouses or farms on the prairies, it seems all Canadians share one thing: a love of Tim Horton's.
A new survey shows Tim's outweighing Starbucks in popularity by 4 to 1.
"Folklore portrays the average Tim's customer as a pickup-driving Everyman in a flannel shirt and baseball cap who scorns frappucinos, isn't sure what a latte is and embraces hockey and hunting. It's supposedly the place where the average Joe gets his joe," reports a story today in the Canadian Press.
But the survey suggests that support for the Canadian brand runs much deeper than that stereotype would suggest. Among those earning under $100,000 a year, 51 per cent of respondents chose Tim's as their preference. Among those making over $100,000, 46 per cent were for Tim's.
The gender split was fairly even as well, with 51 percent of men and 47 percent of women across the country favoring Tim's over Starbucks. Among people under 30, Tim's got 55 per cent support, while 46 per cent of those over 50 also chose Tim's.
The Canadian Press Harris-Decima survey questioned about 1,000 people in an omnibus telephone survey April 23-May 3 and is considered accurate to within 2.2 per cent 19 times in 20.