Friday, May 08, 2009
Custom Made Consumer Food
Are food producers just getting lazy or are bespoke edibles the next big thing? In the past day, I have come across several sites that allow you to create your own packaged food product. This is not, grow-your-own homemade stuff. This is I-want-my-boxed-cereal-my-way.
[me] & goji: offers "custom artisanal cereal" allowing the customer to select from more than 50 natural ingredients to mix up their very own breakfast treat.
kettle chips: Kettle chips is challenging potato chip fans to create their own custom flavored chip.
What would your dream chip or cereal look like? Are there more examples of this kind of marketing out there?