Water. The New Wine?

Have you ever wondered what the most expensive bottled waters in the world were? I didn't think so... I wouldn't have thought that many people would spend much time thinking about it, but I always forget how many people there are with more money than brains.

Michael Mascha hasn't forgotten. In fact, he wrote a book called Fine Waters: A Connoisseur's Guide to the World's Most Distinctive Bottled Waters. The book, he says, introduces people to "the epicurean delights of water."

Bottled water is the next wine, Mascha tells Forbes Traveler. Like wine, he says bottled water has terroir, or a sense of place.

While this insanity rages, charity: water is trying to raise awareness about the lack of safe drinking water in so many parts of the world. They've released a fairly provocative PSA produced by the director of Hotel Rwanda. The video, embedded below, shows a mother in New York City walking to Central Park with a jerry can to collect water from the lake, just as millions of people in the developing world do every day.